Getting recognized and making sales are two different things which are, most often, seen as inter related with each other. Many companies, in a global b2b marketplace, struggle to achieve both and divide their efforts and funds in two directions while only one of them really matters. Some big companies and organizations do strive for reorganization or say brand identity too, but their approach needs to be reassessed in new b2b trends.
A crave for brand building or acquiring reorganization are important at a level in industrial growth and can not be denied. But it is more among retail industry than b2b firms. All business-to-business firms who spend a considerable amount on brand building should have a justified answer to prove the requirement of this national or regional recognition at that cost.
You need to look at things with a different point of view than what those cunning advertising agencies show you for the sake of their commission only. What really matters most for any b2b or business-to-business marketer is Sales and only Sales. What your buyers would come to you for is their profit and not your good looks. You can achieve more sales by improving your vendors’ discount structure than putting that money on show-biz.
Any growth-conscious b2b company should focus all its advertising and marketing efforts on improving sales, branding and recognition will come as by-products. You must feel admired by looking your photos and bios in latest edition of the top business magazine but a similar investment in increasing sales would have pleased you and your shareholders more.
A wise marketing manager would rather achieve a highest-selling status by direction all the company’s investments on increasing sales only and let the recognition followed by. You should, as a b2b organization, should strive to generate hard return on all your investment.
The only wise decision in this global b2b marketplace and competition is you should spend $1000 only to produce 200% in return. Try to generate long-life buyers by providing discounts, gifts and other benefits than merely investing that money on empty brand building advertising.
If you understand what this whole article mean and if you are really a sales-oriented marketing manager you will start assessing all your marketing investment from a different angle now. The way you fix a quote for your sales person and ensure that you get proper return for money you are investing on his efforts, likewise you should also consider each of your advertise campaign as a ‘salesman-in-print’ and ensure full return on your investment.
Online global b2b marketplaces provide this kind of marketing and advertising solutions which promote your product among targeted audiences at much lower cost than that you spend on conventional advertising mediums and serve better results in every respect. Just access any b2b portal in your field of operations and see how much you can get there just for FREE, without spending a single dime.
